VOGUE BUSINESS | 🌱 Provenance founder @jessilbaker spoke with @danielakmorosini for @voguebusiness on beauty's greenwashing problem. "We’re now seeing a huge growth in brand sustainability values at a boardroom level driven by investor pressure, consumer and employee demand." 📰 Read the full article via the link in bio. #PoweredbyProvenance #techforgood #sustainablebeauty #consciousconsumer #sustainabilitymatters #greenwashing #transparency #sustainabilitymarketing