HOW NOT TO TALK ABOUT SUSTAINABILITY | 🌍 At a time when 66% of consumers would pay a higher price for a product when it aligns with their values, it’s crucial for brands to communicate their sustainability credentials effectively. 🔍 But as beauty brands rush to advertise their ‘green’ product innovations, a growing number are falling short of shoppers’ and regulators’ expectations — and paying the price. 💄 We’ve pulled together some concerning examples from 5 recent high-profile missteps in the beauty industry. 📰 Swipe for the highlights, or read the full blog post from the link in our bio. #greenwashing #sustainablebeauty #sustainability #techforgood #transparency #transparentbeauty #ecobeauty #ethicalbeauty #greenwashingbeauty