At Zimo’s S/S ‘23 New York Fashion Week presentation, lead hairdresser Joseph DiMaggio used R+Co BLEU to achieve touchable, voluminous waves. ⁣ ⁣ Step 1: To prep the hair, use R+Co BLEU Highest Volumizing Mousse for style memory, hold and a seamless finish. Blow dry into hair. ⁣ ⁣ Step 2: Part hair down the center. Spray hair with Featherlight Hairspray as a working spray. Separate the hair into subsections and crimp using a jumbo-waver.⁣ ⁣ Step 3: Spray Reflective Shine Spray into a brush and smooth the waves for mirror-like shine and to finish the look. ⁣ ⁣ “The designer was inspired by elements of Chinese and Mexican cultures in the ‘90s—for the hair story, we played off of that by creating center-parted, voluminous waves. Using R+Co BLEU Featherlight Hairspray, Highest Volumizing Mousse and finishing with Reflective Shine Spray, we achieved a natural, soft finish that will hold all night.”⁣ ⁣ #zimo #nyfw #newyorkfashionweek @fashionmeetspassion #randcobleu