Have you ever heard the common misconception that natural products don’t perform well? I did too. This is why I ensured that although our brand is formulated with natural ingredients, our products would be high-performance. It was important that our natural products would last well, feel smooth and creamy during the application, and be weightless on the skin. ✨ Believe it or not, it took about a year until we finalized each formula, creating them just for your enjoyment and confidence. ♥️ XO, Nechami / / Thank you @alemakeupr for this beautiful transformation reel & @impossible98 for the gorgeous cover photo! . . . #makeupthatcares #karmelakrew #parabenfreebeauty #naturalproducts #parabenfreeproducts #parabenfree #consciousbeauty #sustainablebrands