@Adaptista says it wants to be the “Farfetch of inclusive design and ethical e-commerce”, bringing adaptive designs to the mainstream, so anyone—whether they have a disability or noy—can shop there. Launching today, Adaptista is bringing adaptive fashion to market in an accessible and elevated way, while also supporting disabled-led brands in the process. Despite the fashion industry’s multiple commitments to and initiatives targeting greater diversity and inclusion, it’s been slow to embrace adaptive fashion. “There needs to be a better understanding of how to bring products to market in a way that is both financially viable and inclusive,” explains CEO and founder Maria O’Sullivan-Abeyratne. “Brands need to move beyond the ‘us and them’ approach, which has led to tokenism. Tap the link in bio to learn more. Photo: @jasmine_desilva