Why does eyeshadow make you look better? that because women naturally have more color variation around their eyes, eye makeup enhances that and makes them look more attractive. You also can use these cosmetics to increase the perceived size of your eyes so you look younger. Lipstick: Again, this increases the color contrast of the mouth. . . . . #ucanbe #ucanbemakeup #ucanbecosmetics #ucanbeeyeshadow #ucanbepalette #instamakeup #instamakeuplovers #instamakeupartist #eyeshadowpalette #eyesshadow #brighteyes #instaeyes #darkeyes #angeleyes #eyeshadows #eyesmakeup #palette #prettyeyes #smokeyeyes #beautifuleyes #hazeleyes #eyeshadow #mascara #lips #lashes #summer #candy #icecream #california