Swiss Institute introduces TimeForArt – the first-ever benefit watch auction to support contemporary art. The inaugural edition of TimeForArt gathers exceptional timepieces from the world’s foremost watchmakers, with 100% of the proceeds going directly to supporting today’s most visionary artists through Swiss Institute’s innovative exhibitions, public programs, education & community engagement workshops in New York and beyond. The timepieces curated for TimeForArt express the most artistic elements of contemporary watchmaking, shining a light on the creative core of today’s horology. With the theme of artists for artists, all featured watches are either unique collaborations with world-renowned artisans, interventions by leading contemporary artists, bespoke examples of innovative craftsmanship or coveted limited-edition timepieces. The inaugural TimeForArt auction ushers in a new collaborative chapter in the long history of art and horology, in resonance with today’s heightened desire for both rejuvenation and authenticity. Artist-centric, content-driven and philanthropically minded, Swiss Institute provides a vibrant New York platform to celebrate contemporary horology through an artistic lens for collectors and enthusiasts alike. The first edition of the TimeForArt auction will take place on December 10th and 11th, 2022, as part of the Phillips New York Watch Auction: SEVEN. Discover the 17 timepieces on Phillips website. Read more about the TimeForArt initiative via in-depth articles in the Financial Times and the New York Times. Image: Harold Edgerton, Milk Drop Coronet, 1957. @timeforart.ch #timeforart @phillipswatches