SEVEN is a cruelty-free brand that includes no parabens, SLS, or SLES. ​​​​​​​​ ​​​​​​​​ Did you know that three chemicals can be harmful? We are passionate about creating the best products for our customers and partner salons. Therefore, we choose to exclude them from all of our products. ​​​​​​​​ ​​​​​​​​ We also believe in providing you with the haircare of your dreams without harming any animals.