We noted the first hurdle new parents encounter on their journey ᅳ 'swaddling', which helps your little ones adapt from womb to world, relieving the natural startle reflex. We threw endless questions about swaddling based on our experience as parents; Why so difficult? Why so easily broken? Why so loud? Why so stiff? Why so heated? And now, we're proud to tell you that we're ready to present our solution. Our effortless yet efficient swaddling solution comes on 8. 9. We're throwing a pre-launch giveaway, so find a link in the bio!