Gucci chose to rewrite the rules by releasing The Tiger during Milan Fashion Week instead of a traditional runway show. Directed by Spike Jonze and Halina Reijn, in collaboration with Demna — the house’s new creative director — the film tells the story of Barbara Gucci and her family, exploring themes of social pressure, perfectionism, power, and public image. With a stellar cast including Demi Moore, Edward Norton, Elliot Page, Keke Palmer, Alia Shawkat, Ed Harris, Kendall Jenner, and Alex Consani, The Tiger transforms the La Famiglia collection into a living part of the narrative, merging fashion, cinema, and culture in one vision. This bold decision proves Demna’s vision: taking Gucci beyond product, creating a timeless digital experience that resonates with the digital generation — an audience searching for truth, authenticity, and powerful storytelling in a world full of façades. #Gucci #TheTiger #milanfashionweek2025 #milanfashionweek #lafamiglia