Helen Anthony, a designer based in London fun printed looks with a vintage flair. Launched by designer Naeem Anthony in 2014, the label’s name honours Anthony’s grandmother, Helen, who helped Naeem develop the skills he needed to eventually create the bold, striking pieces produced by the brand today. By blending styles from around the world and inspiration from decades of fashion history, Helen Anthony creates eclectic looks of exquisite quality. Check out Helen Anthony’s current collection with this exclusive editorial with PhotoBook Magazine. Shot exclusively for PhotoBook. All the Collection by Helen Anthony @helenanthonyofficial Casting and Creative Director: Naeem Anthony @anthonynaeemofficial Fashion Director: Naeem Anthony Assistants to Naeem: 1- Charmain Billing charmainbilling4129 2- Milly Claridge 3- Caitlin Ball @caitball.s Photographer: Alex Pinero @pinerophotographer Photographer Assistant: Alexis Negrin Makeup Artist: Halimah Abubacker @halimahbeauty Makeup Artist : Madiha Sheikh @madiha_mua_ Hair: Sophie Graham from Laurence Salon Chingford @sophiegraham2 Models: 1- Yelibe Tilahun from M+P Models @yelibetilahun @mandpmodels 2- Yoshito from M+P Models @hi_yoshito @mandpmodels 3- Marie Hilgers from Premier Models @cheerfulmarie @premiermodels 4- Vera Bijl from PRM Models @verabijl @prm_agency 5- LLee Kyung song from First Models Management @2k_eklee @firstlondon Tearsheets by Alexa Dyer, Graphic Design Coordinator, PhotoBook Magazine @alexadyer * * * * #photobookmagazine #photography #photooftheday #designer #ootd