In the studio @nagnata_ Care for the community, respect for the earth , reverence for beauty and integrity of material . Our brand vision is to encompass all these facets in our creation process, always. It’s felt good to return home with my mind full of ideas and heart held from the experiences of travel. We are working on some ambitious projects in the studio at Nag. and refining our business structure to balance those principles on a global scale, whilst we work towards our Climate Positive program as a brand. It’s so challenging at times (most of the time if I’m honest ! ) . But to be truly sustainable is to be regenerative, and to give back more than we take - support the ecosystems and the people, that support us . I don’t call our brand a sustainable brand, there is no such thing unless you are being truly regenerative. This industry is so full of greenwashing. Since founding Nagnata I have used the phrase ‘sustainably minded design’, and now am even hesitant to use that language because the word has lost its true meaning in the fashion industry. I have done a lot of writing this year to refine our NAG.VISION, with the sharp editing eye of @harrison99 . We’ve shared all the statistics of our environmental audit as simply as we can to be transparent with our findings. Our product rated well against others in the industry but we need to diversify our supply chain largely due to growing and making in areas that will be under high water-risk by 2030, which is a huge undertaking in itself. For those that like to read, you can read in detail on our page NAG.VISION/Caring For Country and Caring For Community. I’ll be sharing more on here because there is power in our conversation. LM X