Celebrated the launch of a joint venture with my day uno @jakeuno last week. A new label called @general.principle: “the music you need on GP”. When Jake played me Swish Jaguar’s cover of the Lenny White classic “Morning Sunrise” with “Sierra Moon” on the flip, we both understood the assignment. Thanks Swish for the spark, Jake for the discovery and @rhek for the label art and design. The response to our first release has been overwhelming. Appreciate everyone who supported out the gate. Streaming on all DSP’s. 7” still available and limited to 500 copies. Link in bio. Retail > Resale. Act accordingly. #swishjaguar #generalprinciplerecords #copitonGP