Brands don’t break into markets by accident, they’re introduced with intention. At WellUp, our Miami Lab is where that happens: immersive, IRL brand experiences that let the right audience see it, feel it, taste it, and want it. From curated venues and thoughtful partnerships to the perfect bites and even better company, every detail is designed to build visibility, spark desire, and open new doors. Thank you @marbyclub for trusting us to bring your world from New York to Miami, and beyond. This is what it looks like to step with purpose.