“The Sonos shoot we did at Casa Caeli is one of my favorite jobs for two reasons. 1. It combined so many mediums, from printed catalogue to short-form video to interview-style article, so it was really amazing to activate the space in all of these ways. And 2. I got to interview and work with one of my personal food heroes, Chetna Makan (of GBBO fame). My dream project would probably be similarly multifaceted, but maybe more print-focused (I love print!) and maybe it would feature even more of my food heroes.”⁠ ⁠ Meet @madstrap, who met on set at Casa Caeli. Madison is an assistant editor of Brand Partnerships on the Studio52 team, Food52’s in-house creative studio! She has been at this role at Food52 for 6 months but has been editor in for food media for 5 years. ⁠ ⁠ “I was hired in November 2021, and now that we're able to travel again, I'm in NYC for some sort of shoot at least once a month and I LOVE it. Never a dull moment when I'm visiting the city” Madison doesn’t actually live in New York, but her "coming to New York" story is actually through Food52—where she’s always wanted to work and was able to make it a reality when COVID hit and they were hiring remote positions. ⁠ ⁠ “The best part of my position is collaboration—I get to work with recipe developers, chef talent, food stylists, prop stylists, photographers, writers, the sales team, and more. The most challenging part is also the collaboration—there's so much to coordinate and so many folks to coordinate with! But the work we're able to produce together makes it all worth it.”⁠ ⁠ KEEP 👏 IT 👏 UP ⁠ .⁠ .⁠ .⁠ .⁠ .⁠ #spinthecocoon #youcreatewespace #behindthescenes #bts #videoproduction #themakingof #behindthecamera #filmset #filmproduction #cameraoperator #productionlife #videography #setlife #productioncrew #forfilmmakersbyfilmmakers #crewlove #nycfilm #creatives #bethechange #changemakers #creativesbts⁠