“I always prefer to shoot on film, but especially had to for this music video with the dreamlike sentiment of the song and lyrics. The creative/art direction and film combination on this music video is easily one of my favorites I’ve gotten to direct.” Director @zacfarro ⠀ "This song has such strong sensibilities and I wanted to lean into that feeling with our visuals as well. We took inspiration from the 40’s and 50’s when color film was just beginning to gain traction for movies. We leaned into the feeling of stylized sets & hard lighting of the era. The stock did such a good job of blending these elements into something that is reminiscent of old Hollywood but with a modern feel. I also incorporated some in camera double exposures to explore the duality of the masculine and feminine energies. I love physically manipulating film in my work as it creates a connection to the project in a raw way you don’t get doing things digitally." - DP @nykallen ⠀ NEW music video feature for @elkemusek’s MY SWEETHEART. Premiering today, the video was shot on 250D & 500T 16mm on an SR3 & a Bolex by DP @nykallen, under direction of @zacfarro and @paytonnewcomer. Check it out now in our On Film: Music playlist on youtube.com/kodak. ⠀ Director: @zacfarro & @paytonnewcomer Editor: @officialvideoaj DP: @nykallen Production Design: @paytonnewcomer Set Dressers: @marcosjeangonzalez & @demi.yoko Art Director: @elkemusek Stylist: @annie_lavie Gaffer: @adam_birch Key Grip: @ko_lenalee 1st AC: @erick.aguilar58 Colorist: @kaitlynbattistelli Location: @funtonstageone Scan: @fotokem_la & @pro8mm ⠀ #ShotOnFilm #16mm