MEET SUPERSOFT 🌳 spent a lot of the last year learning about the virgin cotton industry and innovating on a softer and more sustainable alternative for our community ☁️ supersoft is made from trees, softer than a cloud, and 95% less water than cotton 💖 so much love for the @parade team for raising the bar for sustainability and innovating creatively together 🌳 the best is coming!! Featuring: @taviabonetti, @isabel_hendrix, @yaknowme_hitomi, @miabeann, @bluebannister Directed by: @jumpseut Styled by: @juliannmccandless Set by: @machenmachen Hair by: @castillo_13 Makeup by: @alanawrightmakeup