I interviewed LeBron, Serena, Michael J. Fox, J Mascis, Tom Sachs, Tinker Hatfield, and dozens of other legends to uncover the stories behind the 50 greatest sneaker collabs in Nike history. It’s the biggest, wildest thing I’ve ever worked on, and it’s finally out in the world. Link in bio! Big thanks to @noahvjohnson and @willwelch for the trust, @transtephanie_ and @michael_schmelling for the gorgeous photos, @danielvriley for the crucial edits, @harlemjerm and @joshjunisfun for the guidance, and too many other folks to name for all the help along the way.