It's my pleasure to introduce our brand to you In the context of fashion explosion and high-frequency update, fashion design is a thing worth thinking about slowly. PERMU is the abbreviation of “permutation”. We believe that replacement and fusion of different fashion styles would create new blood in the fashion industry. Our brand focusing on innovative garment pattern cutting and creating tailoring menswear with new technologies. This unusual approach results in a futuristic and deconstructive fashion pageant. The brand is dedicated to developing a new model of fashion, which emphasises customised design by using the brand’s style as the foundation and allowing the customers to participate in "design" and decide the details. The brand pursues unique craftsmanship to the greatest degree, with each piece of clothing carefully going through 100 menswear technological processes, which demonstrates its utter most respect for garment and customers. The designer of PERMU emphasise the design style combining minimalism and aesthetics, express our passion for fashion with bold and avant-garde designs, pursue high-quality design with oriental thinking which shows immense attention to detail, and create a new model of fashion based on an exchange of ideas between designers and customers. #permu #london