Each one of our Sustain Lipsticks is named after the word for Earth, ground or land in one of the many Indigenous languages! Elohi is a warm berry shade named after the word for Earth in the language of the Cherokee people. As part of our commitment to being a conscious and mindful beauty brand this and all our formulas are: 🌿Vegan 🌿Clean 🌿Sustainable 🌿Cruelty-Free