The Dawn rug- Making waking up a little softer. Perfect for your feet at the foot of the bed. ​​​​​​​​ ​​​​​​​​ The dawn rug is made of New Zealand wool, one of the softest wool available. New Zealand sheep have wool strands that are longer and thicker than typical sheep breeds. This leads to a wool that is softer to the touch and hold up better to wear.