New work! Everyone can relate to the notion of living life to the fullest. It’s a simple idea with universal appeal. @thefullestco has built a world around that simple philosophy. When they came to us for their rebrand, we wanted to bring that concept to life across their new line of saffron-based wellness products. Tapping into symbolism & ideologies that have existed in human cultures for centuries, we developed a simple visual identity that could be applied to a family of products of varying shapes & sizes. The concept is illustrated using a tone-on-tone palette elevated by a seductive gold foil. The strength of THE FULLEST brand lies in its juxtaposition to the elegant supporting font families. Used for enticing headings, descriptive copy & volume information, they provide adequate contrast to the core visual elements used to unite this collection. Are you living your fullest?