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We collaborated with @elvdenim on upcycled post-consumer waste denim pieces. The denim is reworked into abstract curved lines on flare-leg pants, contrasted with graphic shapes on the shirt. E.L.V DENIM stands for East London Vintage Denim, as all products are designed and produced in East London. All their products are upcycled from unwanted post-consumer waste denim. “Gabriela is an extremely generous collaborator. Only someone who truly believes in sharing their creations fearlessly can create honest beauty. I sketched the first outline of the jean the first time we spoke, inspired by the photo of her mother on her desk. Unbeknownst to me, this was reflected in the mood boards she later shared, and it was the basis of our collaboration. My mother is also a huge inspiration to me, and shared family values create an understanding. Our brans are governed by our personal beliefs, and when those values align, you know you are working towards the same goals” “It takes the same amount of water that one person drinks in 13 years to make one pair of jeans. I feel that I have to ‘make good’ the environmental and social cost, and make this discarded material viable again.” - Anna Foster, Founder and Creative Director of E.L.V DENIM
1K
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