The fragrance industry is notorious for secrecy, and some brands - designer, niche, and dupe - spread misinformation to help with marketing. Right now there’s a rumor wave getting pushed by dupe brands about perfumers and houses working for them in secret, and even supplying them with the same fragrance concentrate used by niche and designer brands. But let’s be clear - niche and designer brands are guilty of similar misinformation tactics for marketing. Misleading you about using rare ingredients, claiming natural ingreidents are safer - the list goes on. #perfumery #perfumer #nichefragrance #nicheperfume