The idea behind Sweet & Sudsy Soap came from a need as a parent. My business partner, Debbie, and I collectively have four girls. We shared the same bath time/shower struggles of our girls either not wanting to take a bath or pumping an enormous amount of soap on the shower floor while “flexing” their independence. We were shocked when we could not easily find super cute bars of soaps for kids on the market. We quickly realized this was something we could jump into and enjoy at the same time. During the inception process we discovered the joy of visualizing a design, developing it and ultimately watching it be sold! Our original theory that supports each of our our designs is that if a soap bar looks cute, is easier to hold compared to large bars and smelled amazing then children would be more inclined to use them. Some of our fan favorites are our ice-cream pops, donuts, mermaid tails, footballs, fruit slices and unicorn bars. Beyond our soap designs, we knew the value of helping our community and environment. As a part of our mission, we partnered with a non-prophet organization called The Birthday Party Project, which organizes birthday parties for children living in homeless shelters in the United States. Sweet & Sudsy Soap donates a cupcake soap for every sale over $50. We are also working to help change the way people view bottles of soap products verse bars as a way to dramatically improve the environment. With more than 480 billion plastic bottles being sold world-wide – less than half of those bottles are collected for recycling and around 7% of those collected were turned into new bottles. Instead most plastic bottles produced end up in landfill or in the ocean. With such devastation to our environment, our drive to produce more products with less packaging increased tremendously. All though we have already learned so much over the past year we still consider ourselves to be in the very early stages. We have launched a collection of soap and shampoo designs that help “entice” children into bath time but there are so many new, amazing products in the works that we are eager to launch. We are excited to share clean, fun, love for everyone! - Hillary Cace