💭 Fun fact: the human olfactory system (a.k.a. sense of smell 👃) is directly linked to the most primitive parts of the brain. 💛 This is why familiar scents often remind us of important emotions and memories (it is also the sense closest tied to memory). We tested it out in our new series: 🧪 Scent Stories! 🎁 SIY (smell it yourself) via our subscription box. #scent #memories #giftidea