The answer is yes. Everyday. UV Rays are there everyday sun or no sun, even on the cloudy, rainy, snow filled days. UV protection is so important for skin health. Skin Cancer is the most common cancer in Ireland. Broad Spectrum UV protection every day is essential for protecting your skin against UVA & UVB Rays. Aswell as the scary stuff, SPF is essential to slow down aging of the skin and prevent pigmentation/sun damage. @ellaandjocosmetics Plump & Protect Day Cream is a clinically tested SPF 30 with broad spectrum UV Protection. Apply a half a teaspoon amount to face, neck, chest and ears and reapply SPF every 2 hours. #suncream #suncare #spf #beskinsmart #irishskincare #skincare #skin #skincareroutine