Wearing the Gisele—the pajama that put us on the map. When we created this set, we weren’t trying to be iconic. We just wanted something soft, timeless, and beautiful to live in. Years later, it’s still the piece people come back to, proof that thoughtful, simple design really does endure. If you’re building something of your own: don’t underestimate the power of a hero product. One piece, done really well, can carry your story farther than you think. 
In a world where fashion moves fast, creating something that lasts is not only a gift for the business, it’s a quiet triumph. A reminder that longevity is its own kind of beauty.