We are excited to share an update on our 2022 pro bono programme for Black-led businesses. We are honoured to be working with Winnie Awa, Founder of @heycarra and Abigail Ajobi, Designer & Director of @abigailajobi. Carra is an AI-driven platform bringing together experts, community, and machine learning for personalised textured haircare routines. They offer 1:1 expert advice, tailored routines, and product recommendations personalised to match unique textures, and plan to create and dominate a new category in the personalised textured hair space. Our Science team have been supporting Carra with Community, Channel & Content Strategy. Designer and Director of the namesake brand, Abigail Ajobi graduated in 2019 from UAL's London College of Fashion with previous study at Central Saint Martins. Abigail Ajobi is a luxury sustainable streetwear brand that contributes towards the spread of social awareness by standing for community empowerment through its print-based designs. Our Brand team have been supporting Abigail with PR Brand Strategy and Events. For more information on our pro bono programme, please click the link in our bio.