@naturabisse’s legacy of innovation, craftsmanship, and high-touch skincare comes to life as Senior Vice President of Research & Innovation Patricia “Patty” Fisas reflects on the brand’s past, present, and future. In an exclusive Q&A with World Red Eye, Fisas shares how growing up inside the family business shaped her passion for skincare, recalling, “I watched my father dream, create and care for people through skincare. It’s what inspires my work every day.” She describes her role as a continuation of that family journey, guiding the brand’s scientific vision through global research, advanced technologies, and sensorial design. Even as Natura Bissé expands into more than 60 countries, she emphasizes that its core values remain unchanged: “Integrity, honesty, passion, teamwork, and social commitment continue to feel surprisingly modern.” Fisas also dives into the brand’s unique approach to wellness, citing neuroscience research proving their treatments can “enhance overall well-being by nearly 70%.” She highlights holy-grail products like the Diamond Extreme Cream, a “true masterpiece” that adapts to the skin’s natural rhythms; the best-selling Diamond Glyco Extreme Peel with “visible effects in just 15 minutes”; and the rejuvenating Diamond Extreme Serum, formulated so that “every skin’s voice is heard.” Addressing longevity, sustainability, and innovation, Fisas explains that Natura Bissé focuses on supporting the skin’s biological vitality, mindful production, and emerging breakthroughs like exosome-inspired science. As she notes, being named World’s Best Spa Brand for the fifth time is profoundly meaningful: “This recognition honors the passion of our incredible aestheticians, transforming how people feel in their own skin.” Head to the link in our bio for the full feature.