Love your hair at any age with NEW Joico YOUTHLOCK: our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. 🥰 Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses! 🙌 Here’s Why You’ll Love It... Hair that’s lost its bounce and body? Dull, dry look? Strands that constantly fall from grace? With #Joico’s YouthLock formulated with Collagen, hair gets a second chance to take the stage and shine! #youthlockhaircare ♡ Hair looks youthful with body and bounce ♡ Reduces hair fall* ♡ Boosts hair’s healthy shine ♡ Softens brittle hair and improves manageability ♡ Free of SLS/SLES sulfates** ♡ No parabens added ♡ Color-safe ✨Featuring✨ ♡ YOUTHLOCK Shampoo ♡ YOUTHLOCK Conditioner ♡ YOUTHLOCK Treatment Masque ♡ YOUTHLOCK Blowout Crème *Due to breakage from brushing on damaged hair vs. non-conditioning shampoo ** SLS/SLES sulfates = sodium lauryl sulfate/sodium laureth sulfate