THAT’S A WRAP ✌🏾 If you didn’t already know, @holycityhandcraft is more than just a cocktail account and I feel like I don’t post enough of the #BTS commercial content I produce on here. Over the last few years, I’ve been fortunate enough to produce and direct some commercial photo/video for some amazing brands. I’ve truly found my love in directing and producing the creative assets for various spirits brands and want to share what it really looks like behind the scenes. The average consumer only sees the 15 seconds you put in front of them, but what they don’t see is the location scouting, prop styling, food styling, wardrobe, hair/makeup, lighting, editing, and all the coordination that goes back and forth between the producer, brand, agency (if applicable) and crew to make sure the shoot day(s) go as smoothly as possible. I was so lucky to be able to work with such an amazing team for this particular project for @ciertotequila and so very thankful for the opportunity. - Director/Photographer: @holycityhandcraft Assist/Digi/Gaff: @kirkrobert 2nd Assist/Grip: @thereeljohnsteele Producer: @andreaserranocurates Camera Op: @molo.media MUA: @bellelinastudio Prop/Food Styling: @tktestkitchen Wardrobe: @andreaserranostylist Models: @nicholasoverstreet @ashley.be.well @elliot_ehlen Client: @ciertotequila Gear: @sonyalpha / @profoto / @nanliteusa / @djiglobal - #commercialphotography #commercialshoot #behindthescenes #cinematography #cinematographer #gafferlife #commercialproduction #productioncompany #bts #onsetlife #cinematic