CHANGING THE INDUSTRY NARRATIVE AROUND WEB3 “We were trying to build a future, which was about community access, which was about a product that lived both in the physical and in the digital world.” ‘We were at the precipice of everyone's ideas of what digital fashion was. [But] the potential of a digital asset, of an NFT, was so far removed from anyone's consciousness at that point.” @leanneelliottyoung Big brands need to understand that they are no longer just in competition with each other. In the metaverse, consumers can buy, sell or trade fashion from fellow designers, and from friends. Brands need a meaningful commitment to the space in order to compete’ Extracts from Vogue business ‘Futures Edit” : IoDF works with a diverse network of digital makers to produce Web3 fashion strategies and projects that represent the world we live in @lucy_maguire_ #diversetalent #iodf #metaversefashion #web3startup #nft