LAUNCHING WITH PURPOSE “They all said that our ethos was off-putting for investors, for building a business,” “We are trying to change and shift the semantics of fashion. To do that, you need an ethos. You have to start with a why and get people in the game with you.” They stuck to their guns, and today, the company is courting five investors for its seed round. “If you are reducing your brand down to a tiny pixel by stepping into some of the metaverses that do exist now, then you have to build a whole brand narrative around that and storytell in a totally different way,” says Elliott-Young #vogue #futuretechnology #metaversefashion #digital