The color of the year for 2023: Pantone's Viva Magenta, a hue evoking bravery, optimistic celebration and self-expression without restraint. Soon, you'll be able to immersive yourself in the energy of that purply-pinkish-red tone at ARTECHOUSE's newest technology-driven experiential art experience called MAGENTAVERSE. The multi-sensory exhibit will open on January 20 in Chelsea. Tap the link in our bio for more details and photos. 📷: ARTECHOUSE