Another campaign picture for the best chocolate brand @simplychocolatecph. The brand make chocolate bars with different funny names and in this picture you see the chocolate personality called Salty Fred. And yes, it’s real salt flakes used in the picture. For this campaign as well as other beauty pictures I make, I always draw my ideas first to make sure I have found the right conceptual expression. And the drawing becomes the tool that makes it easier for the mua/stylist to understand my ideas. The great team behind this besides @simplychocolatecph is the model @cecilie.dissing and the mua @makeupbyidathoet 🤍🖤🧡