Newformat's engagement with both contemporary fashion and technology as central points of artistic expression provides a playground for new perspectives on cultural dynamics through the lens of artificial intelligence. The combination of current design language, heavily influenced by digital tools, and the functional simplicity of the everyday, represented in the aesthetics of workwear, reads as a symbol of the rediscovery of nature and craftsmanship in harmony with technological progress. Integrating artificial intelligence into the creative process then becomes part of the translation of immaterial and conceptual ideas into digital or even physical communication, influencing our understanding of fashion, art and music. . . . #ai #artificialintelligence #generativeart #fashion #design #visualart