Cannabis brands have a responsibility to engage with equity-driven efforts that support Black, Latine, and Indigenous communities who bear the deepest scars of the war on drugs. Please join our work in 2023! The Floret Coalition exists as a vehicle to put money directly into the hands of organizations led by Black, Latine, and Indigenous people, who turn those funds into crucial resources for their communities. ⁠ ⁠ Floret started in the summer 2020 when businesses were scrambling for a way to "do better". Two and a half years later, our members are still taking part in a way that is sustainable for small businesses and yet still makes an impact when we pool our funds together. ⁠ ⁠ Head to broccolimag.com/floret to read our FAQ and to sign up. Please share with brands that you'd like to see taking part!