As new drivers begin to reshape consumer behaviour, we asked industry experts to shed light on how the industry is transforming and how brands should future-proof their approach. As 39.92% of consumers would invest in a ‘brand with incredible content’ by 2027, we unpack the power of brand as entertainers. Meanwhile, the predicted rise in engagement with ‘immersive experiences’ means luxury spaces should shift from being purely transactional, to multi-sensory activations. Download our debut whitepaper ‘Luxury’s Great Reset’ via the link in bio. @Atelier_Athem @AtelierLUM @withlovefromBeatrice @BureauBetak @BureauFuture @CTZAR @INCAevent @k2_worldwide @KarlaOtto @KENNEDYldn @Kitten_Production @Kitty_Events @Lefty.io @PRODJECT @SunshineCompany @TheQode