willselviz
Aug 31
568
10.7%
If you know me, you'd know I grew up idolizing 2 things: soccer (fútbol) and Nike ads.
I was recently asked by @niketoronto to conceptualize and spin the Canadian Women Soccer Team's (@canadasoccer) 20/21 kit. I knew I wanted to merge tech and nature through digital and traditional media, so I reached out to the uber talented @raeclair and @misquared to bring this concept to life. Huge shout out to them and @freezachin for their hard work and energy throughout this 2 week project. Likewise thanks to all the homies that let us borrow gear without knowing much until now!
2020 has definitely been a year filled with ups and downs, healing, anger and realizations. This project was a great outlet to channel all these emotions and create diverse, inclusive and unique content.
I am extremely grateful for all the people that constantly push the envelope for BIPOC creatives and made this happen one intro at a time (you know who you are)
Thank you! ✨and thanks to the @niketoronto for trusting my crazy ideas 🙏🏽
Illustration/Model: @raeclair
Videography/Production: @misquared
Sound Design: @freezachin
VFX/ Creative Dir: @willselviz / @rendrd.lab
willselviz
Aug 31
568
10.7%
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