lyst
Nov 29
1.5K
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If @BellaHadid wore it, you wanted it. In 2022, her outfits, on average, sparked a 1,900% increase in searches for similar pieces, making #BellaHadid the most powerful dresser of 2022.
Walking in over 35 shows this year alone, the model embodied the Y2K craze and inspired a new wave of fashion lovers to adopt and rework the aesthetic. Over the past 12 months, she drove searches for items such as corsets (+70%) and cargo pants (+56%), and made the ultra mini platform UGG boots go viral on TikTok — and immediately sell out — after wearing them in New York in September. In just 24 hours, searches for the style increased +152%.
Tap the link in bio to read more from our Year in Fashion 2022 report, revealing the year's biggest brands, trends and fashion moments according to Lyst insights.
lyst
Nov 29
1.5K
18K
2.27%
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