ELLE X NOTO ❤️💗 “A new generation of brand founders are rebelling against the idea of gendered scents and instead mixing fragrances on their own fluid terms.” Thank you @margaux_polaux for including @glorianoto and @noto_botanics in your round up of beauty rebels in @elleusa 🤗 “I didn’t feel like the girls or the boys growing up,” says Gloria Noto of Noto, who was 11 when CK One came to market. Noto’s first fragrance experience was their mother’s signature scents, the now-discontinued Exclamation by Coty and Elizabeth Arden Red Door Eau de Parfum ($58; elizabetharden.com). But everything about the gender-fluid launch of CK One spoke to Noto and how they formulated the Agender Oil ($44; notobotanics.com), which brings together soft lavender with heavy vetiver. “CK One has been a through line in my whole life’s experience,” Noto says.