To celebrate the launch of @paulaschoice New 5% Niacinamide Body Serum we hosted a luscious brunch and floral making class at @palmanyc in the West Village for top-tier beauty media ✨🧴🍝💜 Surrounded by florals to match the mauve of the iconic body range color scheme, we celebrated fragrance for florals, not formulas and launched NiacinImide for EVERY body 💟🌸💟 Followed by a cocktail and floral making class for beauty tastemakers and influencers, we drummed up social media buzz for the new product launch, cultivated relationships and generated blanket press coverage for the 5% Niacinamide Body Serum. Smooth running and smooth skin all round ✨💜💗❤️