HAPPY BIRTHDAY, MR. JACK HEUER The Honorary Chairman of TAG Heuer, and the great-grandson of watch company founder Edouard Heuer, is a living legend and has created a lasting legacy in the world of timekeeping. But his achievements go far beyond an iconic range of chronographs. His pioneering influence on sponsorship in motor racing around the globe set standards that others can still only aspire to. A pioneer of his time.