heatwavevisual
Dec 13
3.9K
1.62%
We're no stranger to collaborations with automotive powerhouses, but to date; this one tops them all. Heat Wave Visual proudly presents a capsule collection featuring ChevroletR in conjunction with IROC Motorsports to celebrate GM's Heartbeat of America era, and the 3rd Generation IROC-Z Camaro; One of the most iconic American sports cars ever produced.
It should come as no surprise the root of our inspirations arise from the 80s and 90s (and it just so happens we are huge 3rd gen F-body fans) So when it came time for our first project with General Motors, we let our passion take the wheel.
We worked closely with both IROC motorsports, and GM, and dug into the archives to extract authentic logos and imagery from Chevrolet's Heartbeat of America era. Each item features classic IROC-Z artwork, and heritage GM logos with matching packaging for an authentic, fully licensed collaboration spun in Heat Wave's signature style.
All of this is available now exclusively at Heat Wave Visual.
heatwavevisual
Dec 13
3.9K
1.62%
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