This one is for the city that made us who we are today. This one is for our community, the people whom have been supporting us since day one, for over 10 years straight. Helping us celebrating our cultural identity as lifestyle brand on a 🌍 scale. 18 months ago we formerly got approached by @adidas & @afcajax to work on the official 3rd jersey for the upcoming 2022/2023 @uefachampionsleague season. With a short deadline in mind we managed to create a concept and design direction within two weeks. Our main objective; Creating a jersey and collection which represents every single person who carries a warm heart for Ajax, football and the cultural identity of our hometown, Amsterdam, Mokum, Damsko. After presenting this to the board of directors and CEO of Ajax @edwinvandersar1 we officially got the green light to what is till this date our biggest collaboration thus far. The cherry on a 10 year anniversary cake. ✨❌❌❌⚽️❤️🤙🏿✨