The Afrocentric South African surf brand Mami Wata (@mamiwatasurf) founded by TV host Selema Masekela (@selema) reveals their SS22 lookbook ‘Neo Animism - Luck is Alive’ in a series of striking vibrant visuals by photographer Pieter Hugo which explores the concept of distortion and reflection using trick mirrors (and occasionally digital manipulation). The design of the SS22 collection takes as its starting point the way in which animism in contemporary West African cities influences graphic design. . Explore the brand’s SS22 lookbook & a conversation between Creative Director Peet Pienaar (@peet.pienaar) & Photographer Pieter Hugo here: https://mamiwatasurf.com/blogs/afrosurf/spring-summer-22-neo-animism-luck-is-alive-lookbook . Photography Pieter Hugo (@pieter.hugo.official) Creative Direction Peet Pienaar Hair & Makeup (@aletviljoenhairmakeup) Headpieces (@aletviljoenhairmakeup) Production Agent Emma (@agentemmarepresents) Retouching Notion Retouching (@notionretouching) Talents (@jaybewa_) Chante George (@chante_george), (@charne_george) . #manjujournal #mamiwatasurf #SS22 #SouthAfrica #pieterhugo #neoanimism #surfbrand #summer