On Nov. 1, 1996, John H. McConnell, an admired Columbus business leader, philanthropist and founder of Worthington Industries, led a group of investors to formally apply to bring an expansion NHL team to Columbus. On June 25, 1997, Columbus was one of four cities - Atlanta, Nashville and St. Paul, Minnesota - selected for expansion. A "Name the Team" contest attracted 14,000 entries that generated a list of 10 potential names that was narrowed to two (Blue Jackets and Justice) and on Nov. 11, 1997, the club announced its selection. 
The Blue Jackets name pays homage to Ohio's contributions to American history and the great pride and patriotism exhibited by its citizens, especially during the Civil War. Both the state of Ohio and the city of Columbus were significantly influential on the Union Army as Ohio contributed more of its population to the Union Army than any other state, while many of its uniforms were manufactured in Columbus. 
The Blue Jackets' colors help define the team and tell its story. The colors consist of Union Blue, Goal Red and Capital Silver. Union Blue represents the color worn by the Union Army, while Goal Red references the most exciting moment in hockey and Capital Silver is reflected in the star on the logo, which signifies Columbus as the capital of Ohio. 
The club's primary logo is inspired by the state flag of Ohio, with its unique pennant shape, red, white & blue colors and white stars, in the shape of the letter C. That image overlays the familiar Blue Jackets' star. The official state flag of Ohio, called the Ohio burgee, is based upon the pennant used by the Ohio cavalry from 1862-65. Ohio's is the only American state flag that is not shaped in a rectangle. 
The Blue Jackets secondary logo was introduced in 2003. The mark contains a blue Union Army cap that features two crossed hockey sticks. The cap, inspired by those worn by soldiers during the Civil War, lies on a red with white trim background surrounded by a blue with silver trim oval containing two stars anchoring the words "Columbus Blue Jackets."
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