Forever young. 2020 sees the start of a new saga, driven by the most diverse, authentic, non-conformist cohort yet. Dreamers, do-ers, change-makers. For Gen Z, Carolina Herrera has created 212 Heroes. A masculine Eau de Toilette with a vegan formula, the fragrance is bottled in a skateboard-shaped flacon, symbol of youth, energy and freedom. And now: it’s time for the women to take charge! 212 Heroes for Her is the newest 212 fragrance, a feminine Eau de Toilette that celebrates rebelliousness, refuses stereotypes, commits to change. Repped by the 212 Gang of girls, an inclusive cast of talented female artists making their mark in cinema, fashion, music and sport, 212 Heroes for Her is presented in a pink version of the remarkable skateboard bottle. Fittingly, Master Perfumer Alberto Morillas had a hand in the composition of this new iteration of his original 212 fragrance. Is youth a question of age – or a state of mind? #WeArePuig #212Heroes #HighlyDesirableLoveBrands #PuigEmpowersBeauty #CarolinaHerrera #HouseOfBrands #iconicfragrances