Educating RITA. Also known as our Real Imaging Testing Algorithm, RITA is a test developed by Dyson engineers. Once we’ve styled or tested a hair tress, we place it in this chamber, embedded with high-resolution cameras, to visually analyse aspects such as shine, strand alignment, frizz and flyaways. This standardised approach helps us to understand the effect of different style metrics across all hair types, when developing our latest technology. #DysonHair #HairScience #HairDamage #HairHealth #HealthyHair